98% of website visitors leave without converting, even when the business already knows exactly which company just walked through the door. LeadInfo has partnered with Prepr to finally close that gap. Discover the LeadInfo and Prepr integration →
What's new
LeadInfo has entered a strategic partnership with Prepr, the European headless CMS that personalises content per visitor. The result is a website that adapts itself to the company browsing it, live, with no developer involved, and without placing a single cookie.
Why this matters now
Buyers expect a site that speaks to their industry and their problem from the first second. The tools that used to deliver that are wearing thin: third party cookies are disappearing, fewer visitors give consent, and any tool relying purely on cookies loses 40 to 60% of its visibility to consent banners. Privacy rules keep tightening at the same time, drying up the data personalisation has traditionally leaned on.
Even businesses that already know exactly which company is looking have usually hit a different wall: changing a page meant briefing a developer and waiting. Relevance stayed stuck on the to do list.
How it works
The integration brings together two things that are normally handled separately: knowing who is looking, and turning that into what they see. The moment LeadInfo recognises the visiting company from network data, Prepr swaps in messaging built for that company's industry or size, automatically and on every page.
Because the change happens inside Prepr's own content layer rather than through a separate personalisation tool bolted on top, there is nothing extra to integrate or keep in sync. No second system sits between the visitor and the page, so pages load without flicker and without any extra hit to load speed or Core Web Vitals.
Built for marketing teams, not developers
Marketing teams get both the signal and an automated way to act on it, without looping in a developer for every change. A page built once in Prepr can adjust itself for every visiting company from that point on.
Getting started
The LeadInfo and Prepr integration is rolling out as part of both platforms. Businesses already using either tool can connect the two without adding a separate system to their stack.
Want to know more? Discover the LeadInfo and Prepr integration →