AIthat powers entrepreneurs
For over 20 years, team.blue has brought 3.3+ million businesses online. Now, we're enabling them to grow and compete with AI, seamlessly embedded into the tools they already use.
AI as a Platform LayerAI isn't a separate product. It's embedded across our entire ecosystem, from domains and hosting to marketing, e-commerce, and compliance.
One intelligent layer that increases value across every product, supporting the full SMB lifecycle.
AI that supports every stage of growth
From going digital to scaling internationally, AI is embedded at every step, turning complexity into opportunity.
.Launch
Go digital, fast
AI takes businesses from domain to live website in minutes.
100% Code-free website creation
Businesses describe what they do and get a fully designed website in minutes. No technical skills needed.10x Faster brand identity
AI generates logos, colour palettes, and brand assets in clicks, not weeks.1-click setup
DNS, email routing, and hosting configured automatically. Zero friction onboarding.100% ready-to-sell in minutes
Start selling products or services online with an AI-built e-commerce site, combined with booking and scheduling.
.Grow
Acquire customers, smarter.
AI helps businesses get discovered, engage audiences, and convert visitors into customers.
+90% Faster content creation
AI-generated copy, subtitles, headers, and blog posts, ready in seconds.+70% Organic growth via AI-SEO
Automatically generate SEO-optimised product descriptions, meta tags, and page content.4 to 12h Saved per day on social media
AI creates, schedules, and optimises posts across all channels automatically.3x Higher email engagement
Smart subject lines, personalised content, and optimised send times.
.Scale
Optimise and expand.
AI delivers insights and automation so businesses grow sustainably into new markets.
100% Accessibility compliance
AI-driven WCAG remediation ensures every site is accessible to all visitors.90% Reduced no-shows
Smart booking systems with AI reminders and automatic rescheduling.40% Larger audience reach
AI-powered accessibility and translations open businesses to broader markets.24/7 Predictive insights and scaling
AI monitors patterns, recommends actions, and auto-scales resources before demand spikes.
Just as the internet enabled businesses to go online, AI will define how they grow and compete.
team.blue is building the platform that makes AI accessible, practical, and scalable for every SMB in Europe.
In the spotlight
A few examples of how AI comes to life across our brands and products.
If you can describe it, you can build it.
team.blue provides a powerful AI capability layer for building digital products, including AI-driven application generation through its brand Macaly. This innovative vibe-coding tool enables customers to go online faster and create websites and web applications simply by describing what they want in plain language, no coding required. From idea to online in minutes. One more way team.blue makes online business success simpler.
Trust is our foundation. Compliance is our standard.
In a rapidly evolving AI landscape, trust is the ultimate differentiator. team.blue is built on European values: transparency, data sovereignty, and regulatory leadership. We don't just comply with regulations, we set the bar for responsible AI adoption across the SMB ecosystem.
GDPR and EU AI Act compliant
Every AI system is designed, tested, and deployed in full compliance with European data protection and AI regulation standards.Data protection by design and by default
Customer data is safeguarded at every layer. Privacy isn't an afterthought, it's architected into every product from day one.Secure, governed AI deployment
Rigorous testing, real-time monitoring, and clear governance frameworks ensure every AI feature meets the highest security standards.Helping SMBs navigate compliance
Our tools actively help customers meet their own regulatory obligations, turning compliance from a burden into a competitive edge.We don't just offer AI. We're becoming AI-native.
We challenge ourselves every day to simplify success for our customers. That starts from within: embedding AI across how we build, operate, evolve, and empower our teams.
The AI engine behind team.blue
BlueAI is team.blue's proprietary AI platform, ensuring we control the full AI stack, from infrastructure and GPU compute to models, APIs, and end-user features. It powers safe, scalable, and compliant AI across all 60+ brands, giving team.blue full ownership of its AI destiny.
AI-native experiences
Our products are evolving from AI-enhanced to AI-native, where intelligence is the foundation that makes every interaction simpler and smarter for our customers.
Smarter at every level
AI-powered support, automated workflows, and predictive analytics help us serve customers faster and more efficiently across all 60+ brands.
Evolving toward agentic systems
Our technology stack is shifting toward AI-driven and agentic systems that can act, learn, and improve autonomously to deliver better outcomes.
AI for every team member
4,000+ employees equipped with AI tools and training, because simplifying success for customers starts with empowering the people who serve them.
AI-Powered Operations
Smarter, faster, more efficient from the inside out. We continuously transform how we work embedding AI to deliver even more value to our customers.