Why European tech should be your first choice

It’s no surprise that recent US policy shifts such as widespread import tariffs and changes to data transfer rules are disrupting business operations across Europe, including digital supply chains.  

Small and medium businesses (SMBs) are already struggling with digital transformation - only 58% had achieved basic digital intensity in 2023 (source) – and progress could slow as it becomes more complicated to work with US-based digital solution providers.  

What SMBs need most is reliability, certainty, and innovation, and European tech is expected to rise to the challenge. A survey conducted by ScanNet, a Danish cloud provider and team.blue brand, showed businesses in Europe are already looking for homegrown digital solutions and the trend is likely to grow:  

• Almost 70% are concerned about storing data outside the EU
• 58% of surveyed companies are now significantly more likely to consider replacing American cloud providers with European-based services    
• Over 40% cited ideological reasons for considering European-based solutions for data storage 

Why choose European tech providers 

SMBs won't have to compromise on quality, capability or security when looking closer to home. Europe has cultivated a robust ecosystem of advanced IT and SaaS providers that understand the unique challenges European businesses face – because they've faced and overcome them too.  

At team.blue, we’re proud to be one of these leading providers and support over 3.3 million European businesses, bringing together founders that build best-in-class digital tools to help SMBs grow and succeed.  

Importantly, we don’t have a one-size-fits-all solution. European businesses need solutions that integrate seamlessly with their systems, adapt to their markets and local languages, and ensure compliance with EU digital standards by design. That’s why we’ve invested in 60+ brands in 22 European countries, offering a one-stop-shop to simplify online success for SMBs.  

Regardless of their growth stage, product need or location, European SMBs can rely on us and our brands – including for cloud services and data security. ScanNet provides a similar setup to global cloud infrastructure providers, but tailored specifically for European business needs, with a guarantee that all data is securely stored in Danish data centers. With their cloud service, enterprise companies can build their infrastructure on a locally based private cloud. 

European digital resilience needs to go further 

The digital resilience of Europe isn't just a concept – it's a practical business necessity. The message from Europe’s business base is clear: we need to keep building the digital infrastructure and tools that can help businesses succeed despite geopolitical uncertainties.   

At team.blue, we are serious about playing our part in making this a reality. We will continue to invest in European founders building best-in-class tools and help them reach millions of businesses in need of a reliable digital partner.